When Marc Jacobs appeared on the runway to take his bow at the end of his autumn/winter Louis Vuitton show, it was a big moment for loungewear: clothing that is sleep-inspired but not limited to the bedroom.
Jacobs wore a matching pyjama set in a print by artists Jake and Dinos Chapman that was inspired by fashion editor Diana Vreeland’s wallpaper. In so doing, Jacobs took loungewear not only into the light of day but into the spotlight itself.
Ahead of the curl-up-and-nest period between Christmas and new year, it’s clear that Jacobs knew what he was doing. Certainly, his fashion colleagues agree – at least if the following insider stories about who will be wearing what over the holidays are anything to go by.
Roberta Benteler, founder of luxury online boutique Avenue 32, says: “On New Year’s day I plan to lounge around by the fire in my monogrammed PJs by Poplin.” Benteler, 29, is heading to Salzburg, Austria, for the holidays to enjoy the mountains and Christmas markets. Besides her pyjamas, she says she will be taking “cosy knitwear such as Carven’s blush Lurex jumper [£490] and a JW Anderson cashmere jumper [£595], L’Agence suede leggings [£795] and Hussein Chalayan’s oxblood jumper dress [£570], to be worn with thick tights.” Benteler also recommends sweatpants from Philip Lim (£675) and Thakoon Addition (£220) as lounging favourites.
Natalie Kingham, head of fashion at Matchesfashion.com, says: “For me, over the holidays it’s about wearing cashmere sweaters with silk pyjama bottoms, or oversized shirts and cashmere cardigans. I would also add a bit of fun, like a pair of thick collegiate socks or knitwear, and an army-style shirt from Equipment.”
Karin Gustafsson, head of womenswear at high-street brand Cos, will be in Linköping, Sweden, where temperatures will be well below zero. “I will be spending the holiday season at the family home, sledging and eating lots of lovely food,” she says. “Coming from Sweden I appreciate layers; fine layers are the answer. I love to wear cashmere when the weather is cold and love a big cashmere scarf to wrap myself up in.” Not to mention joggers (£59) and a slouchy sweater (£59) from her own line.
Raphaëlla Riboud, a designer who worked at Christian Dior before launching a range of luxury silk pieces to wear at home, says: “Loungewear is often worn against the skin so there needs to be chemistry. It is intimate, and intimacy is cool. I couldn’t find clothes to wear at home that were as beautiful and edgy as those I wore in the day, so I decided to design them,” – see her loosely tailored PJ bottoms (£648) and silk tops (£648), which come in eye-popping shades of neon yellow and bright pink.
Designer Edina Ronay, known for her British-made cashmere knitwear, says: “Being Hungarian, we do Christmas on December 24 in the evening with a big dinner, then presents under the tree. We all dress up, and I’ll probably wear one of my velvet dip-dye dresses [£590], which take three months each to make. But on Christmas day I’ll put on a cashmere oversize cable-knit with Zara leggings.” In other words, you decked the halls – now relax in them.