Google’s response to the growing clamour about placement of ads on YouTube has not gone down well with AT&T, which has pulled its advertising from the video site.
The largest US telecoms group by market value said it was “deeply concerned” that its ads “may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
AT&T is one of several big brands to have pulled its advertising after it emerged that ads had appeared alongside extremist content. Volkswagen, Tesco and the UK government, have pulled spending from the site over the past week.
Google responded by promising to broaden its definition of inappropriate content and raise the bar for what it allows advertising to appear alongside.
It also promised to hire “significant numbers of people” to enforce the notice-and-takedown process and use artificial intelligence to speed up the review of questionable content.