When British phonemaker Vertu teamed up with Bentley to produce the supercar of mobile phones, it was a smart match. Its “Signature for Bentley” range is designed to look right at home surrounded by bespoke leather seats and gleaming metallic trims.
Like Bentley, Vertu’s products are “handcrafted” in England (the village of Church Crookham, no less) — and its target buyer is one who is happy to pay a premium for small-scale perfection. While Vertu’s cheapest model is a snip at £3,000, its current Bentley range costs £10,300 to £14,000. For the truly bespoke experience, though, on the Vertu website buyers can customise their own design.
For the pictured example: select the signature model, choose tangerine alligator leather and add a white diamond trim. Monogrammed and engraved, it costs £25,400. A more discreet Signature model with 18-carat red gold detailing is priced at £23,000 (and would look right at home in the Batmobile).
There are touchscreen versions, but that might mean sacrificing facet-cut sapphire keys. And while a 2.1 megapixel camera might no longer win applause at tech conferences, the sapphire crystal lens strikes a nicely decadent note — along with ringtones recorded by the London Symphony Orchestra.
Like all the best high-end products, to own a Vertu is to join a club: owners have access to Vertu Concierge, which is like a real-life Siri, or a 24-hour Q&A service on speed dial. Then there is Vertu Life, which can book events from private fashion week experiences to tickets for the Wimbledon final. Finally, Vertu Certainty is a troubleshooting service, ready to help in case your £25,000 phone ceases to work.
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