Using social media for work is blurring the boundaries between our professional and personal lives. Do employers really want us to bring ‘our whole selves’ to a job or is there a chance that being very open in public might impact on our careers? 

When Jonathan Frostick had a heart attack, he posted his thoughts about how he planned to change his life on LinkedIn. That post went viral - and Jonathan heard from people all over the world who said his inspiring words had helped them re-assess their work/life balance. 

Isabel talks to him about what happened next. She is also joined by the FT’s Emma Jacobs who has written a lot about the ways we use LinkedIn, TikTok and other social media to talk about our work, our lives - and even call out bad employers, and how this is all evolving. 

We would love to hear from you - email us at Follow @isabelberwick on Twitter or email her direct at

Mentioned in the podcast:

Emma Jacobs on Jonathan Frostick and how LinkedIn got personal

And Emma on staff who shine on TikTok

A first-person account from a lawyer about how he came out to his network on LinkedIn

Presented by Isabel Berwick. Editorial direction from Renée Kaplan. Assistant producer is Persis Love. Sound design is by Breen Turner, with original music from Metaphor Music. Produced by Novel.

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