Arsenal Football Club has secured a long-term £90m sponsorship deal for its new stadium and future shirts with Emirates, the airline.
Under the deal, the club's 60,000 seat ground, which is scheduled to open in 2006, will be named the Emirates Stadium until the 2020-21 football season.
The airline will also sponsor the Premiership champions' shirts for eight years once the club's deal with MMO2expires at the end of the 2005-06 season. The Gunners will wear the slogan Fly Emirates on their shirts.
Emirates announced last week it was ending its £4m-a-year kit sponsorship of Arsenal's London rivals Chelsea.