Packaging development manager

Matthew Houghton helps to develop cushioning performance packaging solutions

Matthew Houghton, Sealed Air

I get to pop Bubble Wrap whenever I want to.

Our company, Sealed Air, invented Bubble Wrap in 1960. Today, we also provide other protective packaging solutions, including inflatable cushioning, lightweight mailers and expanding foam. We ensure products such as televisions reach their destination in the condition in which they started their journey.

As European packaging development manager, I develop new and existing “cushioning performance packaging solutions”, working with manufacturers to test their products in our packaging design centre. At the moment, I am working with a new material called Restore Mushroom Packaging, which uses the root of a mushroom mixed in with agricultural by-products to create a moulded cushion that grows by itself and is home compostible.

I started as a trainee design engineer here 24 years ago when I was 18 years old. Packaging has had to meet new challenges. When I first started, LCD screens were something on calculators, not televisions.

Bubble Wrap started life as a form of wallpaper – Sealed Air could very well have become a painting and decorating company.

While I love to think outside of the box, my world lives inside of it.

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