Technology ravaged malls across America by allowing customers to shop online. But now, some retailers hope it’s also the answer to luring shoppers back to stores. The FT’s Jennifer Sigl visited America’s oldest toy store to find out how it’s implementing in-store technology, and spoke with US consumer correspondent Alistair Gray.


Read Alistair’s latest reporting here.


Contributors: Alistair Gray, US consumer correspondent. Producer: Jennifer Sigl.


Credits: Gracie Films/20th Century Fox

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