A web hosting provider has warned small business owners not to spam their customers with unsolicited newsletters and marketing emails after experiencing a near doubling in spam reports over the last year.
Fasthosts Internet recorded an 88 per cent increase in spam reports in the 12 months to June regarding businesses who consumers believe have sent them unsolicited and unwanted emails.
In most cases, Fasthosts said it only needed to send email advice to the relevant businesses, although some cases required an investigation and action by the provider.
Stephen Holford, marketing director at Fasthosts, said: “In a tough economy, small businesses may be tempted to be more aggressive with the frequency of mailings or begin to take for granted their right to email a contact base.
“Every firm must respect the value that consumers place on their inbox and take proper measures to ensure they use email professionally and ethically.
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