This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Specification:

  • Marketing: Product decisions

Click to read the article below and then answer the questions:

The great Japanese toaster problem

  • Analyse two reasons why Balmuda decided to add mobile phones to its product portfolio

  • Assess the possible influences on pricing decisions undertaken by Balmuda

  • Assess the importance of product design to a business such as Balmuda

Peter McGinn, Harton Academy

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