Greggs rolls out all day breakfast wrap as sales continue to rise
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British breakfasters are flocking to Greggs.
Like-for-like sales in company-managed shops at the bakery group rose 5 per cent in the 13 weeks to 30 September, up from 2.8 per cent a year earlier. Total sales were up 8.6 per cent.
Sales at breakfast time “continue to grow strongly”, Greggs said, so much so it has introduced a new ‘all day breakfast’ wrap.
It is also continuing its push into healthier options with the introduction of Thai Chicken soup.
A supply chain investment programme has boosted recent trading, the company said, but it still faces cost pressures from higher food ingredient prices sparked by the fall in the pound since last June. It expects the rate of increase in prices to ease later in the year, leaving full year expectations unchanged.
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