The Silicon Valley company, which hopes to make money by featuring advertising on its community of special-interest wikis, has made its first significant acquisition – buying ArmchairGM, a sports site that uses the same wiki software, for $2m.
It has also attracted an undisclosed amount in second-round funding from Jeff Bezos, founder of Amazon.
“They have built something that looks more like a magazine and we think that technology can be applied to any topic in the world.”
On Amazon taking a stake, he said: “They have been doing user-generated content for 10 years. We sat down with Jeff Bezos and talked, and we realised we had content on every [product].”
He hopes Amazon will eventually link to relevant wikis. That would boost ad revenues and push Wikia towards profitability. Its sites have more than 1m unique users a month now and are enjoying double-digit growth, despite the CEO admitting he has spent a grand total of $5.74 with Google on marketing them.
Chris Nuttall, San Francisco
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