Tim Cook, Apple executive:illustration by Joe Cummings

Tim Cook became chief executive of Apple Inc in August 2011, taking over from company co-founder, Steve Jobs.


He was recruited from Compaq in 1998 and given the task of slashing costs. Previously he worked for Intelligent Electronics and IBM.

Samsung chiefs top Apple’s Cook in pay

S Korean groups forced to disclose executive remuneration

Apple chief turns up TV ambitions

Television becomes a billion-dollar business

Icahn drops Apple buyback demand

Investor withdraws as ISS recommends shareholders reject plan

Bitcoin fans smash iPhones in protest

Digital currency advocates accuse Apple of trying to crush rival

Apple spends $14bn on buybacks

‘Opportunistic’ purchases made over a two-week period

Text: Icahn’s letter to Apple shareholders

Text: Sir Nicholas Macpherson letter

US bill targets companies’ overseas cash

Bipartisan plan to pay for roads and bridges is gaining steam

China smartphones: Xiaomi the money

iPhone’s moment comes as local competition is gearing up

The designer who inspired Apple

Edwin Heathcote reviews ‘Jony Ive: The Genius Behind Apple’s Greatest Products’, by Leander Kahney

Apple puts down roots for next decade

Innovation doubts continue to hang over group

Icahn pushes for bigger Apple buyback

Activist investor calls for 'immediate' $150bn expansion to buyback

Apple iPad shuts window on Microsoft

Free iPad writing software presents conundrum for Microsoft

Apple unveils lighter full-sized iPad Air

Bid to consolidate position at high end of tablet market

©Ingram Pinn

Apple and Burberry’s control formula

Ahrendts’ move demonstrates how the strategies of the two groups are related

Onshoring: Manufacturers capitalise on goods ‘made in the USA’

Trend to produce on home soil not limited to big names

Apple sells more than 9m of latest iPhones

Figures boosted by addition of China to launch schedule

Apple boosts guidance on record iPhone sales

Launch weekend beats forecasts; shares jump in early trading

an illustration of Steve Jobs in a TV entertainment system
©Nick Shepherd

Diary: Walter Isaacson

The author of Steve Jobs’ biography ponders the ‘incredible’ connection between the late Apple chief and Syria

Apple rolls out iOS design switch

New look and feel expected to provoke backlash

Fears over iPhone price hit Apple shares

Investors hoped for cheaper prices for India and China

Apple makes first global iPhone launch

No announcement of China Mobile partnership at Beijing event

Apple's 5C range of iPhones
©Apple

Apple pays a price for cost of new iPhone

Trailed as cheaper alternative, the 5C may still be too expensive

Apple event raises hopes of China Mobile deal

Beijing product launch after negative publicity in China

Icahn move may prove a turning point for Apple

Pressure on board eases after barrage of negative commentary

Icahn takes a bite of Apple

Veteran activist discloses ‘large position’ via Twitter

Obama move caps Apple march on DC

Company has stepped up lobbying efforts in US capital

The ultimate dress-down showcase

The conference features a form of reverse power play: who can appear to care the least?

Apple hires fresh talent for ‘iWatch’

Questions raised over engineers’ abilities

Apple iOS 7 rollout to shake up app economy

Redesign tests whether company can keep Jobs' revolutionary spirit alive

Apple seeks to trademark iWatch name

Yves Saint Laurent head hired for ‘special projects’

Apple chief ties pay to stock price

Move comes after protest and share price fall

Consumers take bite of Apple’s core philosophy

Brand is breaking with past and tapping into its history

Apple revamp falls short of ‘fundamental’

Some analysts had hoped for more radical changes

Apple takes fight to rivals with redesign

Minimalist new look, software update and web radio

Android advance eats into Apple’s lead

Google’s platform is catching up with iOS

Apple looks ‘to open up’ to rivals

Cook hints at giving tech groups greater access amid Android rise

EU sheds light on corporate taxes

Demanding greater transparency is a welcome first step

Brussels probes Apple’s iPhone tactics

Inquiry spurred by private complaints from mobile operators

Direction to point finger of blame on tax

If companies are taxed inappropriately, only the legislators can be blamed