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    1. December 2, 2014

      India’s Hero to harness Tiger Woods to drive global image

      India’s Hero MotoCorp, one of the world’s largest motorcycle makers, has hired golf star Tiger Woods to promote its brand as...

    2. October 6, 2014

      The rise of crazy golf’s mini-prodigy

      It is always worth taking note of teenage golfing prodigies because they often have names like Tiger Woods or Rory McIlroy,...

    Special Reports

    1. Golf

      What on earth possesses 24 golfers, who in any other tournament would carry themselves...
    Search more Special Reports on this topic.

    1. September 19, 2014

      Rivals prepare for fierce Ryder Cup

      What on earth possesses 24 golfers, who in any other tournament would carry themselves with the appropriate levels of...

    2. September 14, 2014

      Sporting icons fall victim to changing habits

      Change is good but also unsettling. The old order can be comfortable, familiar, reliable, in life as in sport, which, of...

    3. August 13, 2014

      Tweets join birdies as social media take hold on golf

      After his victory at the Open in July, Rory McIlroy tweeted a “selfie” from the Hoylake course of him holding the victor’s...

    4. August 13, 2014

      Golf stuck in a rut and has to get a grip on its future

      At the Open Championship at the Royal Liverpool Golf Club’s Hoylake course last month, Tiger Woods was getting a bit...

    5. August 13, 2014

      Golf needs more young people to get interested and involved

      As Rory McIlroy and Rickie Fowler teed off in the last group of the Open Championship in July, golf’s future looked in safe...

    6. July 20, 2014

      McIlroy’s win puts him on par with Nicklaus and Woods

      Great tournaments ought to be won by great players. And the 2014 Open Championship – which has seen some strange names...

    7. July 16, 2014

      Free WiFi presents a potential hazard at the Open Championship

      Tiger Woods and Rory McIlroy will have more than just their rivals to cope with when they tee off on Thursday for the start...

    8. June 9, 2014

      Budweiser piles pressure on Fifa over Qatar claims

      Budweiser added its name to the roll call of World Cup sponsors voicing concern about allegations swirling around the Qatar...

    9. April 2, 2014

      CrossFit gets Reebok’s pulse up

      In a disused logistics warehouse near the river Main in Frankfurt, men and women hurl medicine balls against the wall,...

    10. February 28, 2014

      ‘Let’s spend the night together’ in Macau

      When Mick Jagger prances across the stage at the Venetian casino resort in Macau next weekend, it will be the loudest signal...

    11. December 11, 2013

      Is career success down to genes or environment?

      Lesley Uren and I were destined never to see eye-to-eye. PA Consulting Group’s talent management expert believes certain...

    12. November 29, 2013

      Domestic goddess Nigella Lawson puts redemption on the menu

      A decade ago on a British chat show, Nigella Lawson was asked how she would depict herself if she were still a journalist....

    13. FT Photo Diary

      November 5, 2013

      Tiger Woods hits the road

      Osman Orsal/Reuters US golfer Tiger Woods hits a shot on the Bosphorus Bridge in Istanbul on Tuesday, during an event to...

    14. August 23, 2013

      A sporting chance of shedding celebrity endorsement problems

      Less than four years after numerous sponsors broke ties with Tiger Woods following a string of sex scandals, the golfer...

    15. FT Photo Diary

      July 17, 2013

      Tiger Woods practices ahead of Open Championship

      Peter Byrne/PA Tiger Woods during practice day four for the 2013 Open Championship at Muirfield Golf Club, East Lothian   ...

    16. July 5, 2013

      UK to speed tax breaks for sport stars

      International sports stars such as Novak Djokovic, Tiger Woods and Usain Bolt could benefit from fast-track tax exemptions...

    17. May 24, 2013

      Golf: global game defies downturn

      The talking points in golf are numerous, controversial and complex. Should Tiger Woods have disqualified himself from the US...

    18. May 24, 2013

      Golf’s top players enjoy lucrative deals

      Rory McIlroy showed signs of a return to form at this month’s Players Championship in Sawgrass, Florida, after a poor start...

    19. FT Alphaville

      May 17, 2013

      "This is Lake Wobegone upside-down"

      The quote is from Gerard Minack, Morgan Stanley’s celebrated equity strategist, based in Australia. He retired from the bank...

    20. beyondbrics

      April 17, 2013

      The power driving Chinese golf: Citic

      By Julie Zhu When China’s 14-year-old amateur Guan Tianlang made history in the US Masters golf tournament last week, few...

    21. March 21, 2013

      The List: Tiger Woods and famous sporting couples

      Tiger Woods, golf’s most famous player and winner of 14 major titles, revealed this week that he is dating US alpine skier...

    22. February 15, 2013

      Dangerous myth of the role model athlete

      Way back in 2008, the three most admired personalities in sport were probably Tiger Woods, Lance Armstrong and Oscar...

    23. FT Tech Hub

      January 9, 2013

      Getty spurs growth of in-image advertising

      Getty Images, the world’s largest supplier of stock photos, has formed partnerships with two start-ups that help publishers...

    24. January 8, 2013

      McIlroy tees up Nike sponsorship deal

      Golf’s world number one Rory McIlroy cleared the decks for his expected multimillion-dollar deal with Nike by announcing the...

    25. October 26, 2012

      Something for the Weekend

      Why is it that voters are still prepared to vote for politicians after they have been embroiled by a sexual scandal, or buy...

    26. beyondbrics

      August 31, 2012

      Turkey: teeing up the big sports events

      Turkey is seeking to become a regional and even global power, through diplomatic and commercial ambitions focused on the...

    27. July 13, 2012

      Tiger! Tiger!

      There’s a brilliant anecdote I happened across when I was initially thinking of writing a book about golf. I don’t remember...

    28. January 20, 2012

      Sex addiction? Damn attractive …

      For my next career move, I’ve decided to become a sex addict. I’ve been considering my future for some time now and it seems...

    29. November 11, 2011

      Endorsement: The lessons of Tag and Tiger Woods

      In 1927, when a young British swimmer called Mercedes Gleitze tried to swim the English Channel, the expectant eyes of a...

    30. September 13, 2011

      Lewis takes closer look at M&B brands

      Aged 74, Joe Lewis shows no signs of settling for the peaceful life. Aviva, his seven-suite, 68m superyacht is moored along...

    31. August 9, 2011

      How do you part in peace with a long-standing employee?

      THE PROBLEM On Sunday, caddie Steve Williams described his victory with golfer Adam Scott as the ‘most satisfying’ of his...

    32. June 29, 2011

      Accenture: moving up

      Forget the anodyne name and silly arrow thingy above the letter “t”. Do not mention Tiger Woods. Rather, applaud the fact...

    33. June 24, 2011

      Celtic tiger drives his way into celebrity clubhouse

      In sport, making history can be formulaic. A winning personality puts on a singular performance at a pivotal moment for the...

    34. June 1, 2011

      Fifa: the not-so-beautiful game

      I’m a football fan; get me out of here. That is the best reaction to the re-election of Sepp Blatter as president of Fifa on...

    35. May 8, 2011

      Insurance for groups to restore reputations

      The full costs of a tarnished reputation are impossible to calculate, but a clutch of the world’s largest companies are...

    36. May 7, 2011

      European golfer with a gung ho swing

      Severiano Ballesteros, the Spanish professional golfer, who has died at the age of 54, will be remembered not only as a...

    37. March 21, 2011

      A telling omission in the MBA curriculum

      I am so weary of having to teach and reteach organisational leaders the basics of reputation management that I can almost...

    38. March 7, 2011

      The public image: Gillette

      Gillette’s ‘Everyday masterpiece’ Client: Gillette Agency: BBDO NY Territory: SoHo, New York Verdict: It isn’t hard to see...

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