Search for David Bowen and
  1. February 8, 2012

    Taking online communications seriously

    Siemens takes its corporate web presence as seriously as any company. Indeed the Financial Times Bowen Craggs Index of...

  2. August 30, 2011

    Making corporate sites more journalist-friendly

    How well do big companies serve journalists online? The FT Bowen Craggs Index suggests the answer is “not very well”. The...

  1. April 20, 2011

    Analysis of results: Be a ‘king of content’ not a piecemeal relauncher

    The devil is in the detail of the FT Bowen Craggs Index. Here are some of the specifics that struck us during our analysis....

  2. April 20, 2011

    Methodology: How the rankings are arrived at

    Bowen Craggs has developed a detailed methodology to benchmark corporate websites. The FT Bowen Craggs Index uses a...

  3. April 20, 2011

    FT Bowen Craggs Index: Sites will become ‘suns’ with a set of satellites

    Tim Berners-Lee invented the world wide web 21 years ago. Has it come of age? Judging by the fifth FT Bowen Craggs Index of...

  4. October 16, 2009

    How to save your reputation from an online onslaught

    What is the difference between swine flu and a UK parliamentary question? You have at least some chance of stopping swine...

  5. April 21, 2009

    Bowen Craggs’ method

    Bowen Craggs has developed a method of benchmarking corporate websites in great detail. The FT Bowen Craggs Index uses the...

  6. October 21, 2008

    Personal view: How to win by using Web 2.0

    At a conference for corporate web managers a few months back, delegate after delegate muttered that they were thoroughly fed...

  7. April 9, 2008

    When the web sweeps bad news under the carpet

    I wondered if amid the financial chaos, organisations in the spotlight have been using the web to tell us what is going on....

  8. April 2, 2008

    Corporate websites: The FT-Bowen Craggs Corporate Website Index

    Ten years ago the world’s largest companies were obsessed with getting their collective heads round the world wide web. But...

  9. April 2, 2008

    Corporate website index: How well do websites serve their various audiences?

    How well do corporate websites serve the various interest groups that use them? The FT Bowen Craggs index examines this...

  10. February 26, 2008

    How to keep jobseekers and analysts happy

    A trend in corporate websites that I have come to take for granted is the move away from a focus on investors. If I see a...

  11. February 18, 2008

    Anglican websites avoid the issues too

    Do you work for a fractured organisation that is busy avoiding the difficult issues? Rowan Williams, Archbishop of...

  12. February 11, 2008

    Personal view: Looking local can make a big difference on the web

    The world wide web is indeed worldwide, but it is a big mistake to assume that all countries use it in the same way. The...

  13. February 4, 2008

    The web will struggle to massage a country’s image

    The unfortunate affair of the British Council, during which the Russians attempted to close offices on their territory,...

  14. January 21, 2008

    Which English works on the web?

    I was once told by the web manager of a giant Swedish company that the company language was “bad English”. I couldn’t laugh...

  15. January 2, 2008

    The way to exploit a medium is to understand it

    I have been bleating for ages about how much I dislike the expression “Web 2.0”. Time to be positive now: or rather time to...

  16. November 27, 2007

    How has the rural web progressed?

    Six years ago, foot and mouth disease closed much of the British countryside down. I wrote a column then about how isolated...

  17. November 15, 2007

    China’s corporate websites lag behind

    Time to look at the website of the biggest company in the world. I have never looked at PetroChina before, but then again it...

  18. October 25, 2007

    Evolution, not revolution

    I have been looking at government websites to see how they use blogs and video. It’s been interesting – not least because it...

  19. October 12, 2007

    Not a serious use of a blog

    There is one more giant car manufacturer than there were three months ago. DaimlerChrysler is now Daimler and Chrysler,...

  20. September 28, 2007

    Burma’s battle with the blogs

    Videos taken by mobile phones are whisked out under the noses of the Burmese authorities, eye witness reports are quickly...

  21. September 13, 2007

    Company websites do not have to be boring

    Sometimes in this column I talk about only one website. I have never before written about one page of one website, but I...

  22. September 3, 2007

    Subtleties and hilarities of central banks

    Visitor numbers to central bank sites must have been breaking records this month. Both professionals and the “interested...

  23. August 6, 2007

    Websites can be worthy and fun

    As the northern hemisphere takes itself off on holiday, I have been seeing what companies provide on the web to help it have...

  24. July 24, 2007

    Web on wheels

    If you want to know about the dangers of corporate sponsorship, ask T-Mobile. One of its team’s riders in the Tour de France...

  25. July 5, 2007

    An excellent use of the web

    Few organisations are putting more effort into getting their recruitment right than the US and British armies. If you have...

  26. June 25, 2007

    A little bit of functionality does you good

    This week the British government announced it had launched a personal carbon calculator – see what your personal footprint...

  27. June 21, 2007

    A little bit of functionality does you good

    This week the British government announced it had launched a personal carbon calculator – see what your personal footprint...

  28. June 7, 2007

    G8 protest sites pushed out of view

    G8 summits are fascinating for webwatchers. Two years ago it was fun seeing radical dissenters running online rings round...

  29. May 25, 2007

    The web is a front line medium

    I have been chatting this week to people who run corporate websites. With remarkable regularity each raised the same issue –...

  30. May 10, 2007

    Born again in a virtual world

    This week I have danced in a giant Coke bottle, crashed a C-Class Mercedes and grown a bright purple beard. In other words,...

  31. April 30, 2007

    Private equity must get web aware

    Private equity companies may be run by clever people, but they don’t seem to know much about the web. Either that, or they...

  32. April 12, 2007

    Why private shareholders cannot be ignored online

    I am sometimes struck by the offhand attitude investor relations professionals have to their individual shareholders. We all...

  33. FT Tech Hub

    March 28, 2007

    Pat on the back for European websites

    Here is another bit of technology that Europeans do well: corporate websites. FT Digital Business is on Wednesday...

  34. March 16, 2007

    Sound, the Cinderella of ‘multimedia’

    I was looking at the Aston Martin site this week, because the company has just been sold. Staring at the home page I knew...

  35. February 15, 2007

    Bus information arrives late

    I was a little optimistic when I wrote this in September 1997: “Bus and tram information is available on the Web, and can...

  36. February 2, 2007

    Steel sites that fail to stack up brilliantly

    A lot of people in Port Talbot, IJmuiden and other steelmaking towns must have been looking at two websites recently. They...

  37. January 18, 2007

    Web is wonderful, but don’t write off newspapers

    Barack Obama, the Democratic senator from Illinois, announced on Tuesday that he was setting up an ‘exploratory committee’...

  38. January 8, 2007

    Websites should take advantage of broadband

    Amid the excitement and fluff of ‘Web 2.0’, it has been easy to miss an organic development that is rather more important:...

Search for David Bowen and