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Printed in eight cities, the Financial Times celebrated its10th Anniversary in The Americas in 2007. Launched in 1997, The FT’s US edition is comprised of locally-based journalists reporting on the region’s key business and political events as well as on economic, financial, corporate and political developments from around the world. As boundaries become blurred and globalization breeds interdependency, the FT’s US edition aims to meet the ever-increasing need for impartial and accurate global news and insight. Both in print and online, the US edition explains the world to America and America to the world in an objective and authoritative manner.
In the last year and a half, The FT has led coverage on the following stories:
• DP World Ports
• BP
• The Anxious Middle – the ruling Plutocracy
• Private equity (Blackstone IPO)
• Foreign Exchanges
• Credit derivatives
• Energy (Russia & Venezuela)
• Citigroup (Todd Thomson)
• Fortress IPO
• Subprime mortgage meltdown
CIRCULATION
The FT is among the fastest-growing business titles in the US and the only non-domestic newspaper delivered to the White House. Sales of the US edition have nearly quadrupled in the past ten years. The FT is the world’s leading provider of business news and analysis in print and on line. With a circulation of 139,268 (June 2008 ABC), the US is currently the largest region.
• The FT is the fastest growing international media brand in the US – US audience grew 18% in 2007!
• In 2007, US total circulation was up 4.4% to 138,941 (Jan-Dec ABC)
• In 2007, US core subscriptions were up 12% from 58,000 to 65,000
• In 2007, US retail sales were up despite a 33% increase in cover price to $2
REACH
With a reach of nearly seven million worldwide, the FT’s US audience for both print and online has grown to nearly two million influencers. With an unduplicated reach of over 1.7m, readership in The Americas has grown to 581,000 and the number of FT.com unique users has grown to over 1.3m.
• The FT is the fastest growing international brand in the US – US audience grew 73% over the past 3 years - nearly double to The Economist.
FT.COM & ONLINE INNOVATION
FT.com is one of the world’s leading business information portals, and the Internet partner of the Financial Times.
With an abundance of new tools, services and interactivity being offered, this site informs, challenges, explains, contextualizes and entertains the business world.
• In 2006, View from the Top, a weekly video series where CEOs review the week’s news, was successfully launched in the US.
• In 2006, US Daily View, a daily video series where reporters review the day’s top story, was successfully launched in the US.
Additional examples of innovation and brand extension that have successfully launched in the US include:
• Upside of Risk: Risk Management event series
• FT Live
• Meet the FT event in NYC and Chicago
• HTSI Weekday Edition
• FT Wealth & Wealth at the Weekend
Exceptional journalism in The Americas has won the FT several awards including, the EPpy Award in May 2003 for FT.com’s coverage of Iraq, two British Press Awards in 2003, which were awarded for the first time ever to journalists based outside the UK, a Malcolm Forbes Honorable Mention in 2005 for best business reporting on the CNOOC/UNOCAL story and two British Press Awards in 2007 for reporter of the year and specialist writer of the year, which were awarded to Sheila McNulty for her BP coverage.

