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The Financial Times reaches a rapidly growing audience of China’s top business decision-makers through its Chinese-language website, Chinese.FT.com.

Since its launch in September 2003, the FT’s Asia edition has established itself as the region’s most authoritative and influential business daily, combining balanced and incisive news reporting with rigorous analysis and inspired commentary. Winner of the Society of Publishers in Asia “Excellence in Newspapers” Award in 2004 and most recently voted the Best Newspaper in the World in an independent study of business executives from over 50 countries, the FT continues to reach new heights.

In the 2006 Society of Publishers in Asia awards, the FT won in five categories, including Excellence in Opinion Writing and Excellence in Business Writing.

Since launching its Asia edition in 2003, the quality of the FT’s readership across Asia has been on a steady ascent. As highlighted in the ABRS 2006 results, growth has been concentrated in the survey’s most international, affluent and upscale business communities. In comparison to the 2004 ABRS figures, the FT’s reach has grown by 34% in Singapore, 11% in Hong Kong, 66% in Taiwan, 31% in South Korea, 74% in the Philippines, and 114% in Thailand.

2006 ABRS highlights include:

•Within its competitive set, the FT grew its readership by more than the Wall Street Journal Asia and the International Herald Tribune in six out of the eight ABRS markets, and was the only paper to grow in Hong Kong. Overall, the FT’s readership growth of 26% compares favourably with the Journal’s growth of 21% and the IHT’s decline of 7%.

• FT readers are the most affluent readers of any international business title on the survey, earning in excess of US$120,000 per year, and one in seven FT readers is a millionaire, having a total net worth of US$1m+;

• 58% of FT readers hold C-Suite positions, compared to 38% of the ABRS universe;

• 40% of FT readers had taken 6 or more international business air trips in the past year – now that figure is 58%;

• The FT has increased its reach of IT decision makers by 19%.