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See http://www.ft.com/servicestools/help/terms#legal1 for the terms and conditions of reuse.</copyright><webMaster>client.support@ft.com (Client Support)</webMaster><pubDate>Fri, 20 Nov 2009 17:44:01 +0000</pubDate><lastBuildDate>Wed, 25 Nov 2009 20:00:54 +0000</lastBuildDate><category>Newspapers</category><ttl>15</ttl><image><url>http://news.ft.com/cms/d1f3ce1a-6bbe-11da-bb53-0000779e2340.gif</url><title>FT.com - Mike Southon</title><link>http://www.ft.com/comment/columnists/mikesouthon</link></image><rating>(PICS-1.1 "http://www.classify.org/safesurf/" L gen true for "http://www.ft.com/" r (SS~~000 1))</rating><item><title>Take the free and easy route</title><link>http://traxfer.ft.com/cms/s/0/130b6ddc-d5fa-11de-b80f-00144feabdc0.html?o=%2Frss%2Fcomment%2Fcolumnist%2Fmikesouthon</link><guid>http://www.ft.com/cms/s/0/130b6ddc-d5fa-11de-b80f-00144feabdc0.html</guid><description>Mike Southon claims that the concept of "free" business models represents a great entrepreneurial opportunity.</description><pubDate>Fri, 20 Nov 2009 17:44:01 +0000</pubDate></item><item><title>Follow directions for surfing</title><link>http://traxfer.ft.com/cms/s/0/8a7e6fb6-d07a-11de-af9c-00144feabdc0.html?o=%2Frss%2Fcomment%2Fcolumnist%2Fmikesouthon</link><guid>http://www.ft.com/cms/s/0/8a7e6fb6-d07a-11de-af9c-00144feabdc0.html</guid><description>A very straightforward business plan is the best starting place for a successful internet business, according to Mike Southon.</description><pubDate>Fri, 13 Nov 2009 17:36:18 +0000</pubDate></item><item><title>Lessons litter memory lane</title><link>http://traxfer.ft.com/cms/s/0/0eaabf88-cafe-11de-97e0-00144feabdc0.html?o=%2Frss%2Fcomment%2Fcolumnist%2Fmikesouthon</link><guid>http://www.ft.com/cms/s/0/0eaabf88-cafe-11de-97e0-00144feabdc0.html</guid><description>We all occasionally look back and wonder what might have happened had we done things differently. 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