Resources
Business of sport
● The Olympics: Why hitting sponsorship targets matters
● Golf: Why banks and car makers value the game’s honesty
● Cricket: How India’s emergence as the financial powerhouse of world cricket is changing the game
● Formula One: Will it resolve its problems?
● Cycling: London and the Tour de France
● Rugby: How Paris’s glamour boys are pulling in the fans - -
Content
The power plays behind the World Cup kick-off
The money pouring into football masks the struggle for control of the game. David Owen reports.
World Cup: And the winner is ... technology
...Technology by a big margin, as Joshua Chaffin finds when he considers mobile phones and the internet.
Betting: Bookies fear England World Cup success
Companies hope to cash in on the interest generated by the month-long tournament, says Matthew Garrahan.
London 2012: Sponsorship - ‘a very big ask’
There are concerns that the demands on the market are very ambitious. David Owen reports.
Beijing 2008: Can China meet the high expectations?
Meeting the sky-high demands of domestic and global audiences who expect something special will be tough, says Mure Dickie.
Golf: How the game appeals to blue chip sponsors
Jill James considers the number of major companies that have decided to nail their colours to the golf bag.
Cricket: India starts to feel its financial muscles
The old powers of the game, England and Australia, regard the BCCI’s clout with envy, says Jo Johnson.
Event organisation: Managing the Ashes celebration
David Owen looks at how the Trafalgar Square event was staged at short notice.
Cycling: Why London is cheering the Tour de France
London hoteliers are not the only people happy about the race, says David Owen.
