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Doing Business in São Paulo

Inside this issue
• About 90,000 trade fairs and events are hosted each year
• There is a desire to become a hub for software and services
• The city is also a capital of style - -
Content
A city of verve and ambition
Brazil’s vibrant and thrusting commercial capital constantly reinvents itself, writes Jonathan Wheatley
Business education: Well-schooled executives have wide choice of establishments
Dom Phillips looks at the large number of universities and colleges in the area
Regulatory burden: Agencies attempt to slice through thicket of red tape
John Rumsey assesses prospects for a plan to make life easy for businesses
Conference business: The convention capital of the Americas
The city is eager to enhance its cultural offering and invest in infrastructure, says John Rumsey
Information technology: Aim is to be a global hub for the industry
The city has developed a significant international profile, writes Dom Phillips
Service industries: Consultants cluster and prosper
The support sector has been growing rapidly, reports John Rumsey
Bioplastics: Packaging that engineers a reduced carbon footprint
Using sugar cane as input is cheaper and sustainable, says John Rumsey
Visitor guide: Centre of culture and cuisine, too
Dom Phillips offers some suggestions on how to spend free time on a trip
Corporate social responsibility: Businesses that engage with society
John Rumsey looks at some environmental and social initiatives
Luxury goods: Undisputed number one
There is no doubt it is Latin America’s capital of style, says John Rumsey

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