In this report

A $5.7tn economy and 600m people, 80% of whom live in cities, makes the region an attractive destination for multinationals

Local dynamos compete for market share

Home-grown brands pursue stake in region’s $5.7tn economy

Pemex must come up with slicker act

Mexico’s state oil producer will share domestic market with outsiders for the first time – but how will it fare?

Mexican flag

Mexico to unveil revamped global image

Trade and tourism push is part of reform programme

Trade dwindles in contraband capital

Tourists in search of tax-free shopping are tempted away from Paraguay’s Ciudad del Este

High for Uruguay’s progressive policies

Government measures have captured world attention

A model shows off Farm Rio’s collection in collaboration with Adidas

Start-ups find growth in young Brazil

Energetic ventures enjoy success with consumers in search of novelties

Consumers resist trading down on aspirational brands

Shoppers in countries with cooling economies are switching to cheaper lines – but only if their friends are unlikely to find out

Ambush marketing: Nike scores from the sidelines

US sportswear brand battled with official sponsors for World Cup supremacy

Winemaker refreshes Chile’s global status

Casillero del Diablo is recognised around the world

Golden cola an improbable source of Peruvian national pride

Inca Kola is among a few privileged beverages more popular in their home markets than Coca-Cola