Resources
Global Brands
Inside this issue
• A round-up of developments affecting companies in 16 industries
• Take a look at Brandz Top 100 Most Powerful Brands
• Strong brands outperform the wider stock market in both good and bad conditions (PDF) - -
Content
Audio: What the big brands say
Hear what those at the top companies have to say about what makes a successful brand
Holding firm as downturn looms
Technology brands face their first significant test in tougher markets, writes John Gapper
Methodology: How the ranking table is compiled
Joanna Seddon explains how Millward Brown Optimor uses data and research to build the Brandz ranking tables
Ten-year trends: Rise of machines and mobile technology
Peter Walshe looks at how branding has changed over a decade
Market trends: Strong names beat the market
The leading brands outperform in good and bad conditions, writes Salamander Davoudi
Sector analysis: Asia and technology leading the way
Andrew Baxter takes a closer look at each of the individual sectors
Technology: BlackBerry, Apple popular with users
Andrew Baxter looks at the two fast-rising brands
Profile: Vodafone/Movistar
The two big success stories that started in small countries are establishing their brands in emerging markets while consolidating in existing ones, writes Andrew Baxter
Profile: MTS rings the changes
Mikhail Overchenko writes about the mobile operator and first Russian name to get into the global list of powerful brands
Profile: Tide and Ariel clean up
The world’s biggest laundry detergent brand is an unlikely interloper in a category otherwise filled entirely by big names from the luxury sector, writes Andrew Baxter
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