Resources
Global Brands
Inside this issue
• A round-up of developments affecting companies in 16 industries
• Take a look at Brandz Top 100 Most Powerful Brands
• Strong brands outperform the wider stock market in both good and bad conditions (PDF) - -
Content
Audio: What the big brands say
Hear what those at the top companies have to say about what makes a successful brand
Holding firm as downturn looms
Technology brands face their first significant test in tougher markets, writes John Gapper
Methodology: How the ranking table is compiled
Joanna Seddon explains how Millward Brown Optimor uses data and research to build the Brandz ranking tables
Ten-year trends: Rise of machines and mobile technology
Peter Walshe looks at how branding has changed over a decade
Market trends: Strong names beat the market
The leading brands outperform in good and bad conditions, writes Salamander Davoudi
Sector analysis: Asia and technology leading the way
Andrew Baxter takes a closer look at each of the individual sectors
Technology: BlackBerry, Apple popular with users
Andrew Baxter looks at the two fast-rising brands
Profile: Vodafone/Movistar
The two big success stories that started in small countries are establishing their brands in emerging markets while consolidating in existing ones, writes Andrew Baxter
Profile: MTS rings the changes
Mikhail Overchenko writes about the mobile operator and first Russian name to get into the global list of powerful brands
Profile: Tide and Ariel clean up
The world’s biggest laundry detergent brand is an unlikely interloper in a category otherwise filled entirely by big names from the luxury sector, writes Andrew Baxter
- Front page
- World
- Companies
- Markets
- Markets Data
- Managed funds
- Lex
- Comment
- Video & Audio
- Management
- Business Education
- Personal Finance
- Arts & Leisure
- Wealth
- In depth
- Special Reports
- Jobs & classified
- Services & tools
"Front page" sub navigation
"World" sub navigation
"US & Canada" sub navigation
"Europe" sub navigation
"UK" sub navigation
"Asia-Pacific" sub navigation
"Middle East" sub navigation
"Americas" sub navigation
"Companies" sub navigation
"Energy" sub navigation
"Industrials" sub navigation
"Transport" sub navigation
"Retail & Consumer" sub navigation
"Health" sub navigation
"Technology" sub navigation
"Financials" sub navigation
"By region" sub navigation
"Columnists" sub navigation
"Companies A-Z" sub navigation
"Markets" sub navigation
"Equities" sub navigation
"FT Trading Room" sub navigation
"Columnists" sub navigation
"Markets Data" sub navigation
"Managed funds" sub navigation
"FTfm" sub navigation
"Lex" sub navigation
"By sector" sub navigation
"Comment" sub navigation
"Columnists" sub navigation
"Video & Audio" sub navigation
"Management" sub navigation
"Columnists" sub navigation
"Business Education" sub navigation
"MBA" sub navigation
"Masters in Management" sub navigation
"EMBA 2009" sub navigation
"Executive education 2009" sub navigation
"Personal Finance" sub navigation
"Investments" sub navigation
"Advice & Comment" sub navigation
"Tools & Calculators" sub navigation
"Compare & Apply" sub navigation
"Arts & Leisure" sub navigation
"Arts" sub navigation
"Pursuits" sub navigation
"Columnists" sub navigation
"Wealth" sub navigation
"In depth" sub navigation
"Special Reports" sub navigation
"Jobs & classified" sub navigation
"Jobs" sub navigation
"Services & tools" sub navigation
"News by email" sub navigation
"About us" sub navigation
