The FT, with Millward Brown Optimor and Euromonitor International, the consumer market intelligence company, unveil the BrandZ Top 100 ranking, an innovative measurement of the value of global brands. - -
Managing brands is no easy task but a new ranking brings science to a black art, writes John Willman.
Gary Silverman considers the pros and cons of using the company title on your wares.
Experts say a bond must be created between the buyer and product for a brand to succeed.
The chance to make money lures investors to famous names.
The detailed sectoral findings from the BrandZ study highlight some of the most important themes in 21st century global business.
The names on the main rankings are hardly surprising, nor the maximums that all in the top 10 score for brand contribution.
The use of ‘fair value’ for assets such as brands is no easy task but will have big implications in financial reporting.