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In this issue

Innovation cedes to refinement

Innovation cedes to refinement

The times appear to have settled into being neither stellar nor devastating for world’s favourite names, writes Louise Lucas

Amazon's Rugeley site in the UK
©Ben Roberts

Building blocks: Online retailer grabs top spot from bricks and mortar rival

Walmart grows but Amazon has its nose in front, writes Barney Jopson

Ups and downs: Consumers luxuriate in shopping on the web

Prada leads the catwalk pack, says Louise Lucas

Market manoeuvres: National winners can punch above their weight

Going global pays dividends but getting there can be a real challenge, finds Nick Cooper

Brand power: Diversity is the name of the game

A look at the successful strategies of L’Oreal, Tencent and Gucci. By Rose Jacobs

Partnerships: Exploration of fresh territory ought not divert attention from home

Emerging markets and domestic relevance make for good strategy, says Johanna Kassel

Retail: Technology helps buyers revel in big name heaven

Luxury consumers want personalised experience that digitised stores aim to deliver, says Andrea Felsted

Financial services: Management of harsh news shields reputation in tough times

Banks have fared well but might have done better, writes Gill Plimmer

Methodology: Customer research and financial analysis produce a unique result

Ranking represents the largest repository of brand equity data