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In this issue

Stronger marques are better able to resist recessionary pressures

Success stacks up for big names

Stronger marques are better able to resist recessionary pressures

Ups and downs: Facebook shines as Nokia fades away

In the febrile world of technology brand values can rise and fall alarmingly quickly, says Andrew Baxter

Methodology and tables

The complete set
How the BrandZ Top 100 is compiled

Categories: The best and worst performers

Luxury and fast food sectors lead the way, with insurance bringing up the rear in a year of contrasting fortunes for brands, writes Andrew Baxter

Country focus: Chinese wares face struggle for acceptance

It is hard to make a name for quality goods, writes Patti Waldmeir

moutai

Moutai: Will the west swallow it?

The firewater is just so Chinese and therein lies its weakness – and perhaps its strength, writes Patti Waldmeir

Gender gap: Women at director level help to make a marque

Jill Parkin looks at what females bring to the boardroom mix

Opinion: Murdoch’s crisis goes beyond the family

A reputational crisis in the UK could turn into a broader corporate challenge

London 2012 sponsors boosted by Games

Overt marketing and ‘splash’ advertising give way to more subtle promotions

Beverages: Bud changes its image in effort to take world stage

Alan Rappeport considers how a US brew is being sold around the globe

Financial sector: Battered banks slide down the rankings

Brand values for several lenders have fallen because of market jitters, says Sharlene Goff

Africa: MTN makes the right connection

The mobile phones group is the first African brand in the top 100

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