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Inside this issue
• Apple surges past Google
• BrandZ Top 100 ranking (PDF)
• BrandZ all rankings (XLS)
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Content
Analysis: Big names fly high despite the gloom
The obituaries proved premature. In the era of austerity, complete with subdued consumers and cost-cutting companies, big brands are flourishing.
News: Apple surges to top of BrandZ ranking
Growing popularity among consumers and corporations boosts the iPad maker; BP suffers 27 per cent fall in wake of Gulf of Mexico oil spill; Toyota makes a comeback
BrandZ Top 100 ranking and other tables
The main table from compilers Millward Brown Optimor, plus regional Top 10s, Top Risers, Top 10s for Brand Contribution and Brand Momentum and tables from 13 product categories
How the BrandZ Top 100 is compiled
The ranking is based on a brand valuation methodology that is grounded in quantitative customer research and in-depth financial analysis
Financial institutions: mixed results in the aftermath of crisis
As the financial sector scrambles back to its feet after the catastrophic meltdown of 2008, an increasing gulf is emerging between how people perceive the institutions at the heart of the crisis and those that managed to avoid the direct line of fire.
China: big companies face long road to recognition
From the plain numbers, one could conclude that the country is on the verge of becoming a global brand powerhouse
Other Bric brands: Brazil, Russia and India strive for place at top
Brazil is a distant second place to China when it comes to Bric nation brands in the BrandZ Top 100, with just three representatives.
Social media: it is important not to invade others’ space
In the “real” world, acceptable social behaviour is typically defined by a set of conventions that most people learn from childhood onwards.
Environment: long-term impact of green issues played down
Awareness of environmental issues is growing among consumers
Opinion: climate change and a question of loyalty
With understanding of environmental issues on the rise among consumers, what are the risks and opportunities for brands?
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