The obituaries proved premature. In the era of austerity, complete with subdued consumers and cost-cutting companies, big brands are flourishing.
Growing popularity among consumers and corporations boosts the iPad maker; BP suffers 27 per cent fall in wake of Gulf of Mexico oil spill; Toyota makes a comeback
The main table from compilers Millward Brown Optimor, plus regional Top 10s, Top Risers, Top 10s for Brand Contribution and Brand Momentum and tables from 13 product categories
The ranking is based on a brand valuation methodology that is grounded in quantitative customer research and in-depth financial analysis
As the financial sector scrambles back to its feet after the catastrophic meltdown of 2008, an increasing gulf is emerging between how people perceive the institutions at the heart of the crisis and those that managed to avoid the direct line of fire.
From the plain numbers, one could conclude that the country is on the verge of becoming a global brand powerhouse
Brazil is a distant second place to China when it comes to Bric nation brands in the BrandZ Top 100, with just three representatives.
In the “real” world, acceptable social behaviour is typically defined by a set of conventions that most people learn from childhood onwards.
Awareness of environmental issues is growing among consumers
With understanding of environmental issues on the rise among consumers, what are the risks and opportunities for brands?