Resources
Download this reportGlobal Brands
Inside this issue
• A big change in this year’s Top 100
• The big store groups’ efforts to get into banking
• 2010 BrandZ ranking - the complete set - -
Content
Big names prove worth in crisis
John Gapper finds that top brands are emerging from recession in better shape than their rivals
Analysis: All about emerging markets, trust and price
Andrew Baxter looks behind the numbers to pick out the main themes in the BrandZ Top 100
Financial institutions: Rebound is on the cards in banking
MasterCard and Visa have led the recovery, writes Andrew Baxter
Oil and gas brands: Going upstream to capture big groups’ full value
Joanna Seddon on a key change in this year’s Top 100
Retailers: Trust the stores to get into banking
Andrea Felsted on ambitious brand extension plans by the sector’s giants
Social media: Big names are all a-Twitter over Facebook
Tim Bradshaw on a new way to listen and respond to well connected customers
How to avoid making a drama out of a crisis
Unexpected disasters can hit any company at any time. But as some have shown, the brand can still be protected and repaired, writes Stefan Stern
Methodology: How the BrandZ ranking is created
As businesses emerge from the recession, the importance of the brand as a financial asset is thrown into sharp relief. Joanna Seddon explains how the ranking is compiled
Across the sectors: brand value rankings for 17 business categories
From apparel to technology, the Millward Brown Optimor BrandZ goes beyond the Top 100 to produce rankings for a wide range of business sectors, writes Andrew Baxter
Fastest risers and worst fallers
Like investments, brand values can go up and down. Andrew Baxter details which brands had a good year – and which ones have room to improve
