Resources
Download this reportGlobal Brands
Inside this issue
• View the top 100 global brands and the top 20 rising brands
• The brands that do best balance evoking happy memories with innovation
• Ups and downs for banks and falls for insurers - -
Content
Old-timers and high-tech prosper
Financial services apart, many areas show resilience to the economic storm, says John Gapper
Global reach: Success results when there is trust among colleagues
Even with the global economy in recession, the idea of taking a successful brand and expanding it to new markets continues to be an appealing proposition
Methodology: A detailed and quantified view
The global top 100 brand ranking is based on customer research and indepth financial analysis, explains Joanna Seddon
Across the sectors: tables and analysis
The impact of the credit crunch and the global recession it has caused is apparent in this detailed look at brand values in 17 categories, with tables of each category and year-on-year growth in all brand categories
Five newcomers reach regional top 10s
Five brands have broken in the BrandZ top 10s, highlighting some of the broader changes in Millward Brown Optimor’s rankings over the past year
Banks and insurers: All change for once-mighty financial names
The rise of China’s banks is noteworthy, says Andrew Baxter
Online interviews with brand experts
Executives from Nespresso, Visa and Pampers talk to Andrew Baxter about their brands’ development and marketing
Nestlé Nespresso: fast-rising brand
Joachim Richter, Nespresso’s corporate communications director, is interviewed by Andrew Baxter
Visa: new entrant following IPO
Antonio Lucio, Visa’s chief marketing officer, is interviewed by Andrew Baxter
Pampers: highest new entrant in top 100
Frances Roberts, brand franchise leader at Pampers, is interviewed by Andrew Baxter
