Resources
Doing Business in the East of England

Inside this issue
• Some of the UK’s most active transport programmes are under way to tackle infrastructure challenges
• Cambridge is the hub for a high-tech business cluster that is spreading across the region - -
Content
Innovation culture is a powerful formula
The region is flourishing across a diverse mix of old and new industries, writes Bob Sherwood
Economy: Knowledge base is the key to success
Growth is faster than average for the UK, writes Bob Sherwood
Transport: A tricky balancing act for planners
Robert Wright on the challenges created by international gateways and population growth
Knowledge economy: Clusters provide added lustre
Silicon Fen extends beyond Cambridge, writes George Cole
Case study: Tracking technology is good moos for Ubisense
Little did Richard Green realise that the Cambridge-based company’s technology would be used to track everything from car tools to cows, writes George Cole
Food and farming: England’s bread basket thinks big to bring in the dough
Bob Sherwood on a sector undergoing radical changes
Life sciences: A symbiosis of minnows and big fish
Andrew Jack explains how the sector has built critical mass
Green technologies: Region thinks answer is blowing in the wind
On land and offshore, the region is well placed to exploit its strengths, writes Rod Newing
Case study: Carbon-neutral beer slakes Adnams’ thirst for reduced environmental impact
The company set out to reduce its environmental impact 10 years ago – long before it was fashionable, writes Rod Newing
Clusters of strength will help surmount challenges ahead
The East of England is pioneering a future that many regions would love to have: one in which economic growth is driven by brainpower, writes Brian Groom

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