©James Ferguson

In this issue

Ever-growing online outlets offer marketers more varied points of contact and fresh forms of doing business

Advertisers look for ways to follow consumers

Ever-growing online outlets offer marketers more varied points of contact and fresh forms of doing business, reports Emily Steel

Multimedia

Business is looking to find better strategies to make money out of the mobile phenomenon
An interactive look at digital advertising and social media marketing spending

Future of search: Keyword-driven system requires refinement

Richard Waters sees fresh challenges to Google’s dominance

People: Struggle to stay on top of a moveable feast

April Dembosky discovers an industry desperate for talent

Media: Watching television no longer rates as passive pastime

Broadcasters find ways to make viewing increasingly interactive, writes Andrew Edgecliffe-Johnson

Networking apps: Agencies scramble to find the next big thing

Innovative ideas can offer rich rewards but launching products also requires exquisite timing, reports Tim Bradshaw

Online video: Web of creativity means greater opportunities to boost sales

Growth of platforms and content changes the nature of the game, writes Matthew Garrahan

Social network: Facebook measures up for marketers

The site is moving closer to advertisers and developing tools to show it can deliver customers for their products, writes Emily Steel

Privacy: Data industry scrutinised over profiling

Consumer groups are worried about how information on them is being used, says Emily Steel

Smartphones: Canny advertisers target your mobile phone

As devices become more sophisticated, marketers upgrade their pitches, reveals Robert Cookson

Real-time marketing: Instant response requires cultural change by brand owners

Need for speed and relevance overtake traditional models of advertising, reports Rob Budden