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Inside this issue
• Multimedia challenges for chief marketing officers
• Digital media are transforming techniques again
• Cultural change can be the hardest sort to implement - -
Content
Sales moves from art to science
Customer relationship management software led the way in the 1990s. Digital media are transforming techniques again. Paul Taylor reports
Chief marketing officer: International multimedia technophiles required
David Gelles considers the challenges for this underappreciated boardroom stalwart
Perspectives: longevity can be a tricky stunt to pull off
The “cycles of dominance” in the IT industries are shortening
Social media: The worst thing is to ignore your customers
Jane Bird says it is best to respond to both positive and negative comments
Online revolution for rotary club
The use of social networking websites make it easy to organise the group’s fundraising activities, writes Jane Bird
Salesforce automation: Cultural change can be hardest to implement
Reps want software to offer rich information, not micromanage them, says Jessica Twentyman
Focus on the cloud: Better, cheaper but a bit of a mystery
Paul Taylor kicks off a continuing series that will aim to blow away tech fog and clarify business benefits
‘It is a service, not a technology’
Chief executives are understandably cautious when the IT industry waxes enthusiastic about the next ‘breakthrough’, writes Charles Batchelor
Do you know your SaaS from your PaaS?
Burrow into the different types of cloud computing service on offer and you realise the techies have got hold of the dictionary
Customer service: How to make web shoppers buy, rather than move on
Jane Bird details some techniques for converting online viewing into purchases
