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Distinctive Living: Morocco
Morocco is working hard to attract tourists and international property investors
Principal content
Understanding Collaboration
The conventional view that business is all about competition is being challenged by the idea of collaboration, as companies look to find ways of exploiting the power of partnership - -
Stakeholder dreams and shareholder realities
Companies are often faced with competing pressures. However, they should only prioritise goals other than maximising shareholder value if shareholders are protected by legal, financial or other less formal mechanisms.
The right vehicle
Every company is different and must choose a form of collaborative relationship that varies according to each of its specific needs.
A common language
Cultural differences between European countries can still be
a major barrier to effective collaboration
Viewpoint: Collaborate for value
Collaboration must not be seen an end in itself. Economic value is the key goal
Europe looks for southern partners
For European business, the links with emerging markets are growing. But to make the most of these opportunities – and to form effective collaborations – companies, must develop systems that take account of cultural differences
Tapping into cultural diversity
Companies collaborate to achieve better results by exploiting skills and knowledge. But to make sure it works, businesses need to recognise the different cultures of each organisation
The great enabler
New technologies are turning collaboration into
a practical business option
Case study: Amadeus
A travel services company works with a technology partner for the Indian market
