Keeping up appearances
For all its tradition, Wimbledon does not let the grass grow under its feet when it comes to raising revenue.
The Business of Sport: Tennis
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With its manicured lawns, strawberries and cream and quaint preference for white sportswear, Wimbledon is a reminder of a bygone era. But the world’s most prestigious “Grand Slam” tennis tournament is part of a multi-million pound business operation.
INTERACTIVE GRAPHIC
Winning returns
The professional tennis business has long had to endure criticism that it ought to be doing better. While the game has started to fulfil its vast money-making potential, the battle is not yet entirely won, reports David Owen.
The perfect match
The likes of Switzerland’s Roger Federer and Rafael Nadal of Spain are taking men’s tennis to new heights by virtue of their brilliance and keen rivalry. But where does the game go from here, asks Charles Morris.
Pay to play
The rewards for winning tennis tournaments pale next to the vast sums paid to players for endorsements.
Courting controversy
ATP executive chairman Etienne de Villiers has drawn flak for bold changes but he is determined to see them through.
Tussle for the top
The departure of Justine Henin has opened the field in the women’s game and there is no shortage of contenders.
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WIMBLEDON
Lawn and order
Wimbledon’s finances have been hit by costly renovations, but its organisers say maintaining the venerable brand must come first.
Sharing the spoils
Wimbledon would seem to be a prime opportunity for local businesses to share the revenues from the tournament.
A class of its own
The Championships at Wimbledon has modernised in the past 50 years while still retaining its essential charm.
CREATING CHAMPIONS
Thirst for glory
All countries want to produce champions, but what makes tennis nations such as Russia and Switzerland flush with success while others fail?
VIDEO REPORT
Search for tennis success
The LTA spend £39m on a national tennis academy to try to transform Britain’s fortunes at tennis. But is its strategy the right one?
TECHNOLOGY
The great tennis cover-up
The success of sliding roofs at at Australian Open has the British, US and French counterparts rushing for shelter.
Making a racket
Tennis equipment manufacturers are making bold strides in their ongoing quest for technological perfection.
FASHION
Dashing off court
The love affair between tennis and high fashion is entirely mutual. Even Chanel are in on the act.
FITNESS
No pain, no game
The punishing demands of modern tennis are the perfect recipe for career-ending injuries.
INTERACTIVE GRAPHIC
The tennis lowdown
Who are the top earners in tennis? How much Pimm’s is consumed during Wimbledon? And who exactly is Finnegan the falcon? Our interactive graphic explains all.
BUSINESS OF SPORT
Business of Sport
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