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The Business of the 2008 European Championships

Resources

The big prize for fans and businesses

The European Championship is one of the world’s biggest sporting events. More exciting and less predictable than the World Cup, it offers fans a glorious spectacle and businesses a potentially lucrative opportunity

Counting the euros

Uefa has shown increasingly shrewd management of the commercial aspect of the European Championship

Man on a mission

Gideon Rachman talks to Michel Platini, president of Uefa and former French football star, about the relationship between business and football

Hosts face a difficult goal

Switzerland and Austria are used to tourists but co-hosting Euro 2008 will be a formidable challenge

Hard road to the final

The story of the qualifying rounds was the surprising run of Scotland and Northern Ireland – and the failure of England

Related content and features

Analysis and comment

The unhappy manager

Stefan Stern

Stefan Stern on the management lessons of England’s failed campaign for the European Championships

Beautiful game

One great attraction of the European Championship is that any team has a legitimate chance to win

Long shot for the Swiss

Switzerland

The Swiss team have worked hard and the co-hosts have a chance of winning next year’s tournament

Austria likely to struggle

Austrian football has fallen into such decline that there was even a move to pull the nation out of Euro 2008

In-depth

How to organise a championship

Euro 2008

David Owen speaks to the tournament directors from Austria and Switzerland

Romania’s redemption

Under Victor Piturca, Romania has forged a new spirit and a new tactical discipline

Eastern promise

Uefa’s decision to hold Euro 2012 in Poland and Ukraine is a symbol of the changing relationship between east and west

A kick out of technology

Boots with tubes of powdered tungsten and a ball with a layer of nitrogen-expanded foam are just some of the new ideas that sports equipment makers have engineered to help footballers play better

Greece’s Euro shock

The 2004 competition had possibly the most unlikely outcome in football history

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