End of romance with Yahoo CEO Bartz
Carol Bartz’s six-month honeymoon with Yahoo investors ended acrimoniously after she announced a scaled-down search partnership with Microsoft
Microsoft and Yahoo alliance
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Microsoft’s 18-month pursuit of Yahoo looks to be at an end with the announcement of a tie-up that could create a new giant in the internet search business
Microsoft-Yahoo alliance is approved
US and European antitrust regulators approved an internet search alliance between Microsoft and Yahoo in a decision that backed the view of many big advertisers that the combination would give Google more competition
Microsoft-Yahoo tie-up garners ad chief support
The heads of the four largest advertising agencies came out in support of the proposed search engine alliance between Microsoft and Yahoo
Review into Microsoft search deal deepens
The US Justice Department has asked Microsoft and Yahoo for more information about their proposed partnership in search results and related advertising, showing that antitrust officials are giving full scrutiny to the deal
Yahoo renews vow to fight Microsoft
Yahoo showed that it intends to keep fighting Microsoft on multiple fronts, demonstrating an array of improvements in the way it presents search results and other offerings
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Comment & Analysis
The perils of having a passionate helmsman
What Jerry Yang thought was right for Yahoo turned out not to be, and his enthusiasm for the enterprise he built, which he thought could flourish independently, was misguided. Sometimes a company requires a dispassionate leader, writes John Gapper
It’s back to basics to dress up the Windows brand
Microsoft’s forthcoming advertising campaign for Windows is an ad agency’s nightmare. Windows and the Office suite of software applications are successful products but they generate as much enthusiasm as a bowl of cold porridge, writes Richard Waters
Closing the Gates
Bill Gates’s low-key departure from his full-time role at Microsoft is likely to be a tribute to a meticulously planned management transition
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