To reach its full potential, China must create its own global brands
For China’s aspiring multinationals, pouring money overseas is no guarantee of international success, writes Shujie Yao
Mastering Growth
Resources
The last in this four-part series looks at emerging markets
Emerging markets grow internally, expand internationally
Successful companies in developing markets are increasingly deploying the profits generated by strong domestic demand to grow in the developed world. By David Oakley
Strategy: plugging into new markets
Western companies are increasingly looking for growth in the emerging world, writes David Oakley
Risk management: the hazards of doing business
In emerging markets, it can be difficult to identify and insure against risk, reports Paul J. Davies
All roads lead to Rio
The domestic market in Brazil is expanding rapidly, writes Henry Mance
Emerging markets: a frontier mentality
Be selective, because frontier markets must not be seen as a homogenous entity, says Neil Dennis
Related content and features
Comment
Don’t forget to study the emerging-markets checklist
There is a list of questions that should be asked about emerging markets, both by outsiders coming in and locals starting out, writes Stefan Stern
Case study
Vietnam: towards a new horizon
Vietnam’s economy is expanding, but local knowledge is crucial, writes Ben Bland
Part three: entrepreneurs and SMEs
The world’s many shades of entrepreneurship
From country to country, there are differing factors affecting the growth of a start-up company, writes Jonathan Moules
Taking talent across borders
As governments tighten immigration rules, businesses fear they might lose out on skills. By Bob Sherwood
Part two: financing and funding
Money for nothing – and the debt is (almost) for free
While funding remains difficult to come by for many smaller companies, large corporations are taking advantage of a ‘golden era’ for financing
Building up the business: how to fund growth
Venture capital and private equity funds can help, says Daniel McCrum
Part one: the case for business growth
Sustainable growth is the new incarnation of capitalism
Companies are coming to accept that pursuing expansion to keep shareholders happy is not the best long-term strategy for business, writes Andrew Hill
Q&A session with our experts on growth
How can companies develop strategies for growth? René Carayol, the writer and broadcaster, and Colin Mayer of Saïd Business School answer readers’ questions on the subject.
