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Can you build your brand on the back of a news story?
McDonald’s tweeted in support of a customer who helped free three women, raising questions about how to get the balance right on a sensitive story
Is it a smart move to hire a talented but tainted star?
Parsons has hired John Galliano, whom Dior sacked after a drunken antisemitic rant, raising questions about how to weigh celebrity and skill with notoriety
Should companies get involved in politics?
Facebook’s decision to form a Silicon Valley lobby group has been criticised as naive and possibly damaging
Has Google got its priorities right?
News that the Reader service is closing was met with dismay by loyal users, raising questions about how to avoid destroying trust among customers
Does humour give an ousted CEO the last laugh?
Andrew Mason’s letter announcing his departure from Groupon raises questions about the right way to leave a business that won’t damage your reputation
Can companies know every supplier?
The horsemeat scandal in Europe has focused attention on the complexity of supply chains that involve multiple providers and countries
Is an MBA worth it without a salary boost?
The power of having that degree has been slashed and the fees for pursuing it have risen substantially, raising questions about the point in getting one
Must executives comment during a crisis?
The UK transport disruption raises questions whether managers should just focus on problem solving or take part in the public discussion
How far can a valuable brand stretch?
With 2013 set to see the rebirth of film franchises from Dirty Dancing to The Lone Ranger, Hollywood seems to show the way on how to extend a franchise
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