The might of a simple metaphor

Language is more powerful than charts and statistics

Picture shows - Eric Morecambe, Ernie Wise and Andre Previn on 'The Morecambe and Wise Christmas Show' in 1971. Includes 'Grieg piano concerto' sketch with Andre Previn, 'Im playing all the right notes but not necessarily in the right order'. (l-r) Morecambe, Eric ; Wise, Ernie ; Previn, Andre
©BBC

Hit the right notes at the right time

Tips on argument structure that work on paper and on the podium

For a study in oratory, watch the Queen

In her December 25 broadcast, the monarch shows how it is done

The ancient craft of a top business pitch

From pithiness to wit, the ingredients of oratory do not change

Malcolm X stood tall in the wrong tie

From dickie bows to donkey jackets, clothes can be your message

Staining Wooden Decking....BJ7HWB Staining Wooden Decking.
©Ian Francis/Alamy

Keep up with the exaggeration arms race

We discount wild claims made by businesses but they still work

A 1964 masterclass from Ronald Reagan

‘The Great Communicator’ guide to deploying facts and figures

WARNING: Embargoed for publication until: 16/09/2014 - Programme Name: Doctor Who - TX: 20/09/2014 - Episode: n/a (No. 5) - Picture Shows: The Doctor (PETER CAPALDI) - (C) BBC - Photographer: Adrian Rogers
©Adrian Rogers/BBC

Rhetorical time travel

The past is always done with and the turning point is always now

Memory still matters in oratory

Ed Miliband highlights why it is important to remember

Aristotle and the Scottish vote rhetoric

Independence campaign holds lessons for business communicators

Is it worth asking a rhetorical question?

Their virtue is in taking what might be an open question and making listeners accept it as a given

Ukip MEP is wrong on Hitler’s oratory

A church hall gathering and a Nazi rally require different types of rhetorical delivery

Nixon: great orator but still a crook

A classic example of the flat denial as all-or-nothing bet

The lessons gained in translation

Idiomatic language throws up a tricky situation for speeches

A classic way to give orators rhythm

The ‘rising tricolon’ can even make nonsense sound impressive

When to deploy treats or threats

Rhetoric is about generating communities of assent

When empty words work for you

Abstraction proves a blight of political rhetoric

I say ‘we’ and ‘us’ but I mean ‘you’

The first person plural is usually a pretty good starting point but has been known to go horribly wrong

You might say that: the art of sneaky rhetoric

Saying one thing to say something else

How to do folksy like Warren Buffett

The renowned investor is proof that the ‘plain style’ can trump ornate public speaking

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