Deft pathos of Viola Davis’s Emmy speech

Acceptance address was a masterclass in delivery

The Queen and the power of silence

Saying nothing can amplify power, flatter and retain deniability

Patek Philippe’s ‘Old Switcheroo’ tactic

The craft behind the watchmaker’s slogan — and how to copy it

Blair lesson on wooing hostile audience

His pitch: you should agree with me despite who I am

Captain Pugwash and his crew from the children's television series 1957-1966. Image courtesy John Ryan Estate.
©John Ryan Estate

Engage an audience by being lost for words

Feign uncertainty and say nothing to good effect

The BBC and the danger of open letters

Decoding the multi-celebrity missive arguing against deep cuts

Obama’s mastery of rhetorical tools

The acclaimed eulogy for Clementa Pinckney drew on a range of public speaking devices

Trump: effective without complete sense

Billionaire used the conventional tools of the orator

Much to learn from Yoda, you still have

Hyperbaton is not a new form of lightsabre, it is a cunning disturbance in the order of words

©Movie store collection Ltd/Alamy

The right language for every occasion

Finding correct voice for an audience is a challenge

The subliminal power of fonts

Why your choice of typeface can provoke strong feelings

Politicians pretending to be normal

Party leaders are playing a tried and tested game

Why lying is still taboo

White lies are commonplace; downright untruths are not

Learn CIA interrogation techniques

Minimising fear is key, according to an unlikely business book

The ancient roots of BuzzFeed’s listicles

Enumeratio has been a potent public speaking weapon for millennia

How to knock down opponents with nonsense

The knowing use of faulty logic can be a powerful weapon

Stewart raises laugh to stick knife in

How the ‘Late Show’ host mixes frivolity and gravity

Martin Luther King inspired by greats

Effective oratory can draw on Isaiah — or your boss

The might of a simple metaphor

Language is more powerful than charts and statistics

Hit the right notes at the right time

Tips on argument structure that work on paper and on the podium

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