Churchillian flourishes for speakers

Rhetorical devices with names such as chiasmus, tricolon and anaphora can work in everyday settings

Book fair buzz: the Sharjah skyline
©Corbis Images

How to flirt with the florid

Less is not always more when making speeches abroad

How restaurant menus project confidence

New book on appeal to the gut shows the importance of word choice

Hamlet, Danger Mouse and free speech

Listing qualities has a striking effect

Deft pathos of Viola Davis’s Emmy speech

Acceptance address was a masterclass in delivery

The Queen and the power of silence

Saying nothing can amplify power, flatter and retain deniability

Patek Philippe’s ‘Old Switcheroo’ tactic

The craft behind the watchmaker’s slogan — and how to copy it

Blair lesson on wooing hostile audience

His pitch: you should agree with me despite who I am

Captain Pugwash and his crew from the children's television series 1957-1966. Image courtesy John Ryan Estate.
©John Ryan Estate

Engage an audience by being lost for words

Feign uncertainty and say nothing to good effect

The BBC and the danger of open letters

Decoding the multi-celebrity missive arguing against deep cuts

Obama’s mastery of rhetorical tools

Acclaimed eulogy drew on a range of public speaking devices

Trump: effective without complete sense

The billionaire used conventional tools of the orator to work up his presidential speech

Much to learn from Yoda, you still have

Use a cunning disturbance in the order of words

The right language for every occasion

Increasingly complex audiences make finding the correct voice more of a challenge

The subliminal power of fonts

Why your choice of typeface can provoke strong feelings

Politicians pretending to be normal

Party leaders are playing a tried and tested game

Why lying is still taboo

White lies are commonplace; downright untruths are not

Learn CIA interrogation techniques

Minimising fear is key, according to an unlikely business book

The ancient roots of BuzzFeed’s listicles

Enumeratio has been a potent public speaking weapon for millennia

How to knock down opponents with nonsense

The knowing use of faulty logic can be a powerful weapon

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