Google, tax and a million-billion puzzle

Human beings are notoriously bad at making sense of big numbers

Haley: solid speech but leaden manner

State of the Union reply grabbed audience in spite of faults

Stealthily taking out the trash: CJ Cregg, the White House press secretary in 'The West Wing'

Tips on timing PR releases

‘Kairos’ and the knack of using the calendar to communicate

Santa Claus reveals mastery of CIA skills

Well-known Christmas song is a study in the rhetoric of threat

An air of reason helped Benn’s speech

Shadow foreign secretary’s oration was not what some claimed

Churchillian flourishes for speakers

Rhetorical devices with names such as chiasmus, tricolon and anaphora can work in everyday settings

Book fair buzz: the Sharjah skyline
©Corbis Images

How to flirt with the florid

Less is not always more when making speeches abroad

How restaurant menus project confidence

New book on appeal to the gut shows the importance of word choice

Hamlet, Danger Mouse and free speech

Listing qualities has a striking effect

Deft pathos of Viola Davis’s Emmy speech

Acceptance address was a masterclass in delivery

The Queen and the power of silence

Saying nothing can amplify power, flatter and retain deniability

Patek Philippe’s ‘Old Switcheroo’ tactic

The craft behind the watchmaker’s slogan — and how to copy it

Blair lesson on wooing hostile audience

His pitch: you should agree with me despite who I am

Engage an audience by being lost for words

Feign uncertainty and say nothing to good effect

The BBC and the danger of open letters

Decoding the multi-celebrity missive arguing against deep cuts

Obama’s mastery of rhetorical tools

Acclaimed eulogy drew on a range of public speaking devices

Trump: effective without complete sense

The billionaire used conventional tools of the orator to work up his presidential speech

Much to learn from Yoda, you still have

Use a cunning disturbance in the order of words

The right language for every occasion

Increasingly complex audiences make finding the correct voice more of a challenge

The subliminal power of fonts

Why your choice of typeface can provoke strong feelings