Madsen Pirie

How to knock down opponents with nonsense

The knowing use of faulty logic can be a powerful weapon

Stewart raises laugh to stick knife in

How the ‘Late Show’ host mixes frivolity and gravity

Martin Luther King inspired by greats

Effective oratory can draw on Isaiah — or your boss

The might of a simple metaphor

Language is more powerful than charts and statistics

Picture shows - Eric Morecambe, Ernie Wise and Andre Previn on 'The Morecambe and Wise Christmas Show' in 1971. Includes 'Grieg piano concerto' sketch with Andre Previn, 'Im playing all the right notes but not necessarily in the right order'. (l-r) Morecambe, Eric ; Wise, Ernie ; Previn, Andre

Hit the right notes at the right time

Tips on argument structure that work on paper and on the podium

For a study in oratory, watch the Queen

In her December 25 broadcast, the monarch shows how it is done

The ancient craft of a top business pitch

From pithiness to wit, the ingredients of oratory do not change

Malcolm X stood tall in the wrong tie

From dickie bows to donkey jackets, clothes can be your message

Staining Wooden Decking....BJ7HWB Staining Wooden Decking.
©Ian Francis/Alamy

Keep up with the exaggeration arms race

We discount wild claims made by businesses but they still work

A 1964 masterclass from Ronald Reagan

‘The Great Communicator’ guide to deploying facts and figures

Rhetorical time travel

The past is always done with and the turning point is always now

Memory still matters in oratory

Ed Miliband highlights why it is important to remember

Aristotle and the Scottish vote rhetoric

Independence campaign holds lessons for business communicators

Is it worth asking a rhetorical question?

Their virtue is in taking what might be an open question and making listeners accept it as a given

Ukip MEP is wrong on Hitler’s oratory

A church hall gathering and a Nazi rally require different types of rhetorical delivery

Nixon: great orator but still a crook

A classic example of the flat denial as all-or-nothing bet

The lessons gained in translation

Idiomatic language throws up a tricky situation for speeches

A classic way to give orators rhythm

The ‘rising tricolon’ can even make nonsense sound impressive

When to deploy treats or threats

Rhetoric is about generating communities of assent

When empty words work for you

Abstraction proves a blight of political rhetoric