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Keep up with the exaggeration arms race

We discount wild claims made by businesses but they still work

A 1964 masterclass from Ronald Reagan

‘The Great Communicator’ guide to deploying facts and figures

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Rhetorical time travel

The past is always done with and the turning point is always now

Memory still matters in oratory

Ed Miliband highlights why it is important to remember

Aristotle and the Scottish vote rhetoric

Independence campaign holds lessons for business communicators

12/04/05. A CONSERVATIVE PARTY IMMIGRATION POSTER IN ENFIELD, MIDDLESEX TODAY (FOR KATIE). CREDIT: DANIEL LYNCH. 07941 594 556.
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Is it worth asking a rhetorical question?

Their virtue is in taking what might be an open question and making listeners accept it as a given

Ukip MEP is wrong on Hitler’s oratory

A church hall gathering and a Nazi rally require different types of rhetorical delivery

Nixon: great orator but still a crook

A classic example of the flat denial as all-or-nothing bet

The lessons gained in translation

Idiomatic language throws up a tricky situation for speeches

The Labour Party conference get under way in Manchester this afternoon. Shadow Defence Secretary, Douglas Alexander, addresses the audience this morning.
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A classic way to give orators rhythm

The ‘rising tricolon’ can even make nonsense sound impressive

When to deploy treats or threats

Rhetoric is about generating communities of assent

When empty words work for you

Abstraction proves a blight of political rhetoric

I say ‘we’ and ‘us’ but I mean ‘you’

The first person plural is usually a pretty good starting point but has been known to go horribly wrong

You might say that: the art of sneaky rhetoric

Saying one thing to say something else

How to do folksy like Warren Buffett

The renowned investor is proof that the ‘plain style’ can trump ornate public speaking

A nod to the power of humour

In diplomacy, in business communications and in defensive PR, being funny is hugely valuable

Great orators do not fear repetition

Saying the same thing again is a vital public speaking technique

Tips from Obama’s ‘mind-reading’ aide

The former presidential speech writer says authenticity is key

A winning Oscar acceptance speech

You need to capture an impression of spontaneity

Lessons on how to talk like TED

A book aims to distil what makes the lectures so effective

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