Trump: effective without complete sense

Billionaire used the conventional tools of the orator

Much to learn from Yoda, you still have

Hyperbaton is not a new form of lightsabre, it is a cunning disturbance in the order of words

©Movie store collection Ltd/Alamy

The right language for every occasion

Finding correct voice for an audience is a challenge

The subliminal power of fonts

Why your choice of typeface can provoke strong feelings

Politicians pretending to be normal

Party leaders are playing a tried and tested game

Why lying is still taboo

White lies are commonplace; downright untruths are not

Man being interrogated.
©Henrik Sørensen/Getty

Learn CIA interrogation techniques

Minimising fear is key, according to an unlikely business book

Monty Python

The ancient roots of BuzzFeed’s listicles

Enumeratio has been a potent public speaking weapon for millennia

Madsen Pirie

How to knock down opponents with nonsense

The knowing use of faulty logic can be a powerful weapon

Stewart raises laugh to stick knife in

How the ‘Late Show’ host mixes frivolity and gravity

Martin Luther King inspired by greats

Effective oratory can draw on Isaiah — or your boss

The might of a simple metaphor

Language is more powerful than charts and statistics

Hit the right notes at the right time

Tips on argument structure that work on paper and on the podium

For a study in oratory, watch the Queen

In her December 25 broadcast, the monarch shows how it is done

The ancient craft of a top business pitch

From pithiness to wit, the ingredients of oratory do not change

Malcolm X stood tall in the wrong tie

From dickie bows to donkey jackets, clothes can be your message

Keep up with the exaggeration arms race

We discount wild claims made by businesses but they still work

A 1964 masterclass from Ronald Reagan

‘The Great Communicator’ guide to deploying facts and figures

Rhetorical time travel

The past is always done with and the turning point is always now

Memory still matters in oratory

Ed Miliband highlights why it is important to remember