Captain Pugwash and his crew from the children's television series 1957-1966. Image courtesy John Ryan Estate.
©John Ryan Estate

Engage an audience by being lost for words

Feign uncertainty and say nothing to good effect

The BBC and the danger of open letters

Decoding the multi-celebrity missive arguing against deep cuts

Obama’s mastery of rhetorical tools

The acclaimed eulogy for Clementa Pinckney drew on a range of public speaking devices

Trump: effective without complete sense

Billionaire used the conventional tools of the orator

Much to learn from Yoda, you still have

Hyperbaton is not a new form of lightsabre, it is a cunning disturbance in the order of words

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©Movie store collection Ltd/Alamy

The right language for every occasion

Finding correct voice for an audience is a challenge

The subliminal power of fonts

Why your choice of typeface can provoke strong feelings

Politicians pretending to be normal

Party leaders are playing a tried and tested game

Why lying is still taboo

White lies are commonplace; downright untruths are not

Man being interrogated.
©Henrik Sørensen/Getty

Learn CIA interrogation techniques

Minimising fear is key, according to an unlikely business book

The ancient roots of BuzzFeed’s listicles

Enumeratio has been a potent public speaking weapon for millennia

How to knock down opponents with nonsense

The knowing use of faulty logic can be a powerful weapon

Stewart raises laugh to stick knife in

How the ‘Late Show’ host mixes frivolity and gravity

Martin Luther King inspired by greats

Effective oratory can draw on Isaiah — or your boss

The might of a simple metaphor

Language is more powerful than charts and statistics

Hit the right notes at the right time

Tips on argument structure that work on paper and on the podium

For a study in oratory, watch the Queen

In her December 25 broadcast, the monarch shows how it is done

The ancient craft of a top business pitch

From pithiness to wit, the ingredients of oratory do not change

Malcolm X stood tall in the wrong tie

From dickie bows to donkey jackets, clothes can be your message

Keep up with the exaggeration arms race

We discount wild claims made by businesses but they still work

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