Latin American Brands

©Alamy

In this issue

Local brands are giving international ones a run for their money

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Jun 20, 2012

Keen to make a bigger marque

Local brands are giving international ones a run for their money, reports John Paul Rathbone

Rankings

Latin American brands
Top 50 for 2012
Brazil brands
Top 50 for 2012
Composite ranking
Top brands in Argentina, Chile, Colombia and Mexico for 2012
Jun 20, 2012

Methodology: How the Latin America rankings were compiled

The methodology is the same as that employed by the BrandZ Global Top 100, published by the Financial Times in May

Bottlenecks in the system: beer, like local liquors – but unlike cognac, Scotch whisky and similar spirits – is highly domestic ©Bloomberg Jun 20, 2012

Beer brands: Brewers seek to take tipples global

The sector has kept its fizz while others have wilted, says Louise Lucas

Focus on Brazil
Feet of endurance: not all Brazilian companies have embraced the web as decisively as 12-year-old Netshoes ©FT Jun 20, 2012

Marketing : Online is expanding but TV is still king

Companies’ web presence grows but mobile revolution is yet to take off, writes Henry Mance

Jun 20, 2012

Opinion: Why segmentation is vital to success

For businesses of all kinds, several social changes have far reaching effects, writes Richard Lapper

Jun 20, 2012

Personal care: Domestic focus delivers for Hypermarcas

Luke McLeod-Roberts reports on how the conglomerate thrives in the marketing battle with US giant Gillette

Cotuba: putting fizz into the Japanese market ©FT Jun 20, 2012

Cotuba: Guarana drink sales take off in Japan

Expats’ thirst for taste of home drives imports, says Luke McLeod-Roberts

Aguila chocolate bar Jun 20, 2012

Argentina: Sweet success is achieved in different packs

Arcor and Havanna have contrasting ways of building their presence, says Jude Webber

Storehouse of ideas: Falabella is ‘a monster on the Latin American retail scene’ ©FT Jun 20, 2012

Chile: Retailers extend grip across the continent

Property and finance ventures drive expansion, writes Jude Webber

Carlos Slim ©Getty Jun 20, 2012

Telcel: No panic as Carlos Slim unit is denied TV access

Mexican mobile phone operator found other ways to get its message across, writes Adam Thomson

Jun 20, 2012

Venezuela: Popularity helps keep Chavez at bay

The overwhelming brand value of Empresas Polar plays a large part in keeping it private, writes Benedict Mander

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