Brown goes from pose to poise
Gordon Brown’s low-key approach – Labour’s new advertising strategy has him as “Not Flash, Just Gordon” – is in contrast to the perceived spin and showbiz of the Blair years
At Gordon Brown’s first Labour party conference as leader, the key question is if and when the new prime minister will call a snap general election. We bring full coverage of the meeting in Bournemouth

Gordon Brown moves to cool expectations of a November election amid a slump in Labour’s poll ratings and signs that Conservative plans to slash inheritance tax are winning support in marginal seats
Conference ends on election footing
Efforts to cut conflict pays off
PM challenged to tighten tax regime
Exam standards body to gain independence
Gordon Brown’s low-key approach – Labour’s new advertising strategy has him as “Not Flash, Just Gordon” – is in contrast to the perceived spin and showbiz of the Blair years
We have heard New Labour aspiring to a lot of this before. A hundred days into his new job after 10 years as chancellor, the UK’s prime minister has a lot to deliver

As Labour delegates trudged out of the conference hall, election speculation was mounting again. But was that election fever, or cabin fever? Watch Matthew Engel’s audio sketch accompanied by exclusive pictures
The Labour party long ago suspended its critical faculties when it comes to its leaders - Matthew Engel’s sketch accompanied by exclusive pictures