February 6, 2007 3:49 pm
Thunderbird, in Arizona, has decided to change its name to the Thunderbird School of Global Management, dropping its benefactor’s name - the school was previously called Thunderbird, the Garvin School of International Management.
The school says the decision was made by the board of trustees as part of the school’s strategic plan. “Our strategic review was unequivocal in concluding that we should focus on ‘Thunderbird’ as our core brand,” according to Thunderbird president (dean) Ángel Cabrera. “We also concluded that ‘global’ was a more accurate descriptor of our unique expertise in developing the broad cross-cultural mindset that is critical to success in today’s global economy.”
However, there has been well-publicised friction between the school and the benefactor, Samuel Garvin, about how his $60m donation could be spent.
Thunderbird simultaneously announced that the Garvin name will now be used for a newly-established position, the Garvin distinguished professor of Global Management Research, which will add to the already existing Garvin Center of Cultures and Languages of International Management and the Garvin Professorship of Entrepreneurship.
The new naming structure will more easily enable other donors to come forward to endow centres, programmes and other initiatives, says David Roberts, chairman of the board of trustees.
The school has also got a smart new logo to go with the name, the mythical native American bird with a globe-shaped body.
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