Summer school 2004 - Marketing
Resources
In depth
How model behaviour brings power
Consumers associate global brands with good quality but also hold global companies to higher ethical standards.
Marketers hone their targeting skills
Artful targeting has the potential to minimise wasted advertising and make promotion much more effective.
Boost brand and profit with the right price
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Marketers neglect the innovative potential of pricing at their peril.
