Paris Motor Show: Dieter Zetsche

Daimler CEO on how to cope with the downturn in luxury car sales
The 2008 Mondial de l’Automobile opens against a backdrop of diminishing consumer confidence and dwindling car sales. The event is on at the Paris Expo Porte de Versailles from October 4 to 19
Europe’s carmakers are to ask the European Commission for a €40bn loan to develop environmentally-friendly vehicles and engines in response to a US move to support domestic manufacturers
European carmakers are lobbying the US for wider access to $25bn in low-cost loans for the domestic automotive industry approved by Congress last week
The race to build the first mass-market electric car has unleashed an equally, and perhaps even more, intense contest to produce the battery pack that will power it
With the world economy hitting a significant bad patch, carmakers are entering uncharted territory. They now face slowing demand in most countries and rapidly shifting consumer tastes
In one respect, that concerning the global auto industry’s immediate financial prospects, the Paris motor show opening this week will be the gloomiest on the international show circuit for many years
John Reed on the downbeat mood behind the glitz of the show
Honda president on the company’s hybrid ambitions

John Reed test-drives the i-MIEV, Mitsubishi’s new electric car, and looks ahead to the Paris Motor Show