Resources
Global Brands
Inside this issue
• A round-up of developments affecting companies in 16 industries
• Take a look at Brandz Top 100 Most Powerful Brands
• Strong brands outperform the wider stock market in both good and bad conditions (PDF) - -
Content
Audio: What the big brands say
Hear what those at the top companies have to say about what makes a successful brand
Holding firm as downturn looms
Technology brands face their first significant test in tougher markets, writes John Gapper
Methodology: How the ranking table is compiled
Joanna Seddon explains how Millward Brown Optimor uses data and research to build the Brandz ranking tables
Ten-year trends: Rise of machines and mobile technology
Peter Walshe looks at how branding has changed over a decade
Market trends: Strong names beat the market
The leading brands outperform in good and bad conditions, writes Salamander Davoudi
Sector analysis: Asia and technology leading the way
Andrew Baxter takes a closer look at each of the individual sectors
Technology: BlackBerry, Apple popular with users
Andrew Baxter looks at the two fast-rising brands
Profile: Vodafone/Movistar
The two big success stories that started in small countries are establishing their brands in emerging markets while consolidating in existing ones, writes Andrew Baxter
Profile: MTS rings the changes
Mikhail Overchenko writes about the mobile operator and first Russian name to get into the global list of powerful brands
Profile: Tide and Ariel clean up
The world’s biggest laundry detergent brand is an unlikely interloper in a category otherwise filled entirely by big names from the luxury sector, writes Andrew Baxter
- Home
- World
- Companies
- Markets
- Markets Data
- Managed funds
- Lex
- Comment & Analysis
- Technology
- Video & Audio
- Business Life
- Business Education
- Your Money
- Arts & Weekend
- Wealth
- In depth
- Special Reports
- Jobs & classified
- Services & tools
"Home" sub navigation
"World" sub navigation
"US & Canada" sub navigation
"Europe" sub navigation
"UK" sub navigation
"Asia-Pacific" sub navigation
"Middle East" sub navigation
"Americas" sub navigation
"Columnists" sub navigation
"Companies" sub navigation
"By sector" sub navigation
"By region" sub navigation
"Columnists" sub navigation
"Companies A-Z" sub navigation
"Markets" sub navigation
"Equities" sub navigation
"Columnists" sub navigation
"Markets Data" sub navigation
"Managed funds" sub navigation
"FTfm" sub navigation
"Lex" sub navigation
"By sector" sub navigation
"Comment & Analysis" sub navigation
"Columnists" sub navigation
"Technology" sub navigation
"Video & Audio" sub navigation
"Video" sub navigation
"Business Life" sub navigation
"Columnists" sub navigation
"Business Education" sub navigation
"Your Money" sub navigation
"Advice & comment" sub navigation
"FT Entrepreneur" sub navigation
"Compare & apply" sub navigation
"Arts & Weekend" sub navigation
"Magazine" sub navigation
"Columnists" sub navigation
"Arts" sub navigation
"Wealth" sub navigation
"In depth" sub navigation
"Special Reports" sub navigation
"Jobs & classified" sub navigation
"Jobs" sub navigation
"Services & tools" sub navigation
"News by email" sub navigation
