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Creative business - IPA awards
Resources
The ads that proved themselves
The IPA Effectiveness Awards are in their 25th year. FT Creative Business kicks off a special report on the issues raised by this biennial scheme.
An increasingly valuable discipline
DDB Matrix puts its multiple wins down to the appliance of econometrics, seen as advertising’s new ‘science’.
Milking spend it for all it’s worth
In the age of increasing supermarket power, food brands - especially small ones - need to innovate.
A measured reaction
Claims that advertising can move share prices should be treated with caution.
Not necessarily a big deal
Low-budget campaigns bring particular challenges, but they’re far from insurmountable.
Why winning campaigns now involve joined-up thinking
Judging by this year’s crop of joint entries, integrated planning and advertising effectiveness go hand in hand.
Roll of Honour
The winners.
