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Creative business - Creative London
Resources
Buzz gives boost to industry showcases
The capital’s creative economy needs both focus and iconic events to build awareness and gain a greater commerical edge. Danuta Kean looks at its efforts to make a deeper mark on the global circuit.
Olympic bid team ‘agonised over every word’
Flawless execution in Singapore this summer brought victory against the odds to London. David Owen talks to one of the key players.
Soho? It’s so yesterday, darling
Other districts are vying to become rival hubs of activity.
Look beyond media heartlands
Lower rents and Heathrow pull companies from the centre.
Sharing a lift has its upside and downside
A trawl through the streets of London reveals some key addresses and properties for creative businesses, writes Clare Goff.
Minority titles target mainstream ads
New voices join long-established outlets but face hurdles.
New media are just the ticket for bus, tube and taxis
London transport operators are delivering more eye-catching, technologically innovative commercial messages to passengers. But will advertisers think the extra cost is justified by the greater attention they gain.
Quality of life plays part in going Dutch
You can serve global clients better, too, expats tell Gary Silverman.
Thriving speciality in special effects
London is still unchallenged by all except Los Angeles in the post-production industry but faces fierce competition – especially in feature films, writes Alan Cane.
Sponsors take concerted approach as venues sharpen act
Creative resurgence has fuelled greater investment and opportunity, writes Lisa Urquhart.
