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Creative business
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Employers target the MySpace generation
Businesses, governments and even the US marines are using the social networking site to reach potential staff. It allows them to reach out to people who would not necessarily be looking for a job or who may be unable to use traditional internet recruitment sites to find one.
The hidden flaws in Web 2.0
New-generation web-driven applications make it easy for users to build sites – but also for virus writers to attack.
General of Manpower’s temping army
With operations in 72 countries, the agency’s American head, Jeffrey Joerres, has a position at the heart of the offshoring debate.
Related content and features
Games industry
Reaching out to a wider world
Video games once confined to the bedrooms of young males are crossing borders into emerging markets and challenging other industries.
Cracking convergence
Tips to cut through the hype
As mobile phones fight with iPods for supremacy over the streets, how should media and communication companies respond to the realities of the new digital world?
Sports rights
How will sport cope with stagnating revenue streams?
Sport is big business. A forecast last year from PwC suggested the global sports market would exceed $100bn by 2008.
BOB awards
Irresistible, fun and not without its controversies
Lord Bell, chairman of judges 2004 and chairman of Chime Communications, gives his personal view.
Special report
The 2004 Creative Business 50
According to the government, the UK’s creative industries are growing at 6 per cent per year - or twice the rate of the rest of the economy.
IPA awards
The ads that proved themselves
The IPA Effectiveness Awards are in their 25th year. FT Creative Business kicks off a special report on the issues raised by this biennial scheme.
