The Connected Business January 2012

In this issue

It pays to keep the numbers near to where they are crunched

Retailers experiment with ways to win loyalty

Jan 24, 2012

Customer must be king in the web world

Companies are making more use of customer data to inform decisions

Jan 24, 2012

Analysing customers: It pays to keep data near where they are crunched

Jessica Twentyman explains ‘in-memory analytics’, which give much quicker insights into behaviour and preferences

Jan 24, 2012

Evaluation: Pulling wheat from chaff gets a little easier

Alan Cane notes early customer relationship management systems were clunky. Today’s appear to have much more potential

Bruce Willis as John McClane in 'Live Free or Die Hard' movie Jan 24, 2012

Prediction: Businesses strain to gain insight from social media

It is becoming easier to forecast which products will win fans. Jane Bird reports

Accessing Twitter through a smartphone Jan 24, 2012

New customers: Retailers experiment on ways to win loyalty

Jessica Twentyman says shoppers are much more ‘chatty’ than they were and looks at how to listen and respond

Jan 24, 2012

Monitoring: Conversations, vendors and experts proliferate

Many customers are more empowered than ever to voice their opinions, for better or worse, reports David Gelles

Amazon warehouse ©Getty Jan 24, 2012

CRM: Managing business clients can be a complex matter

Stephen Pritchard notices convergence with business-to-consumer systems

A woman accesses Facebook on an iPad 2 Jan 24, 2012

Service: Don’t rely on customers to volunteer views

Jane Bird looks at options for gathering feedback

A DHL delivery van Jan 24, 2012

Case study: ‘We want users to feel they are appreciated’

Jane Bird finds out how DHL upgrades its service centres