India is the world’s largest mobile phone market and is growing at a rate of 6.5m new subscribers a month, says Professor Ravi Bapna. He explores the characteristics of the market and lessons to be learnt.
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By Della Bradshaw
Published: October 15 2007 12:25 | Last updated: October 15 2007 12:25
India is the world’s largest mobile phone market and is growing at a rate of 6.5m new subscribers a month, says Professor Ravi Bapna. He explores the characteristics of the market and lessons to be learnt.
Your professor