Pedro Noronha-Feio’s story is fairly typical of a new breed of designers trying to put Portugal – and the capital Lisbon – on the European map of fashion centres. As a youngster interested in industrial design and clothes, he headed to London, washing dishes and flipping hamburgers to put himself through the prestigious London School of Fashion.
After graduating, he stayed in the UK capital, where he eventually teamed with Evgenia Tabakova, his business partner, to form White Tent, an innovative, upmarket label that is starting to make waves around Europe and further afield.
