Financial Times FT.com

Part 1: Transcript

By Della Bradshaw

Published: October 15 2007 11:51 | Last updated: October 15 2007 11:51

Hello, my name is Reuben Abraham and I am a professor at the Indian School of Business, and the director of the base of the pyramid learning lab here. Welcome to the five part series on Exploring New Markets: the Base of the Pyramid.

In the coming five episodes, you will hear about microfinance, you will hear about mobile telephony, but let me set the scene for you.

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